When it comes to real estate, first impressions can make or break a sale. At Fruitful Home Staging, we’ve seen how thoughtful design and presentation transform even the most challenging properties into irresistible gems. That was exactly the case with 1597 Clay Rd, a property that sat unsold before its owner brought us in to work our staging magic.
The Challenge: An Expired Listing
Before we stepped in, 1597 Clay Rd had been on the market long enough for the listing to expire—a sign that it wasn’t connecting with potential buyers. While the home had great bones and plenty of potential, it lacked the inviting atmosphere and functionality that buyers crave. We knew this was an opportunity to show off the property’s best features and attract the right buyer. Here a few pictures of what the property looked like prior to staging.
The Staging Process: Creating a Vision
We began by evaluating the space and identifying ways to enhance its appeal. The property had generous natural light, solid architectural details, and an open floor plan, but it needed a cohesive design to help buyers imagine themselves living there.
- Living Room: We arranged the furniture to highlight the flow of the space while creating cozy vibe. Neutral tones with pops of color brought warmth and life into the room without overwhelming its natural charm.
- Dining Area: By setting a stylish dining table, we illustrated how the space could transition from everyday meals to hosting special occasions. We moved the existing cabinet to the home office area we created in the foyer area.
- Home Office: Off the foyer, adjacent to the dining area, we created a functional home office. This addition added flow and purpose to the layout, showing buyers how they could seamlessly use the space for work or personal projects while maintaining a connection to the rest of the home.
- Finishing Touches: Strategic accessories, fresh greenery, and well-placed artwork added the finishing touches, making every room feel fresh and inviting.
Check it out!
The Result: Sold Within 30 Days
The transformation was undeniable. Once staged, 1597 Clay Rd hit the market again and quickly captured the attention of buyers. In just 30 days, the property sold, leaving behind its expired-listing status and entering the hands of a new, happy homeowner.
Check out the video walkthrough below!
The Power of Staging
This project is a perfect example of how staging isn’t just about decorating—it’s about creating an emotional connection. By showing buyers how they could live, work, and thrive in a space, we turned 1597 Clay Rd from overlooked to highly desired.
Are you struggling to sell a property that’s sitting on the market? Let Fruitful Home Staging bring it to life! We specialize in creating spaces that sell quickly and for top dollar.
Request a free quote today to see how we can transform your listing.
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